Pathway: Maternity

Education, support and motivation with infant feeding throughout pregnancy, from 12 weeks to early infancy

Acute Care

Supportive messaging to promote longer and more successful breastfeeding.

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Community Care

Pre and postnatal education signposting and advice for expectant and new mothers about breast feeding with amended advice should mothers chose to switch to bottle feeding.

Learn more about community care

 

Slide

Slide Maternity Sharing learning and best practice across our Maternity Members Network Flo’s persona was an incredibly important element to ensure that the personal touch appreciated by mums remained; the team understood that they could not replace the current phone service with “just: an automated messaging service.