Pathway: Maternity

Education, support and motivation with infant feeding throughout pregnancy, from 12 weeks to early infancy

Acute Care

Supportive messaging to promote longer and more successful breastfeeding.

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Community Care

Pre and postnatal education signposting and advice for expectant and new mothers about breast feeding with amended advice should mothers chose to switch to bottle feeding.

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Slide Maternity Sharing learning and best practice across our Maternity Members Network Flo’s persona was an incredibly important element to ensure that the personal touch appreciated by mums remained; the team understood that they could not replace the current phone service with “just: an automated messaging service.